About us
Welcome:-)
I am the face of BY MINELLA. My name is Minella (funnily enough ;-)), and I am a mother of two boys. I’m joggling the stay-at-home life with my boys while I’m running my business alongside. I get the best of both worlds.
I have created a universe of sustainable, functional and beneficial products of high quality in Scandinavian design for both parents and children.
The idea for the first 'lifesaver' product, the ultimate mum/dad carrier - the BY MINELLA hip carrier, came from carrying my eldest son all the time when he was younger. I was in so much pain in my arms, back, shoulders and hips and went to various professionals for help.
I desperately needed a carrier to support both him and I during his waking hours where I typically carried him on my hips/in my arms. A carrier that was easy to put on and take off, easy and practical to deal with and which could relieve me and give my son the ultimate security and presence. That's why I designed the BY MINELLA hip carrier.
The BY MINELLA hip carrier is ideal and specially designed for parents, grandparents, educators and daycare workers - anyone who carries small children every day. With its 4 storage options, it also allows you to leave the diaper bag at home and take the essentials with you on the go. It's easy, practical and smart. Furthermore, it’s certified and meets EU standards and is tested, approved and recommended my occupational therapists and physiotherapists.
I hope I am lucky enough to be able to help you and your family or you who work with small children every day in the nursery/daycare. You deserve to feel the ease and happiness wearing the BY MINELLA hip carrier.
There are many things in life that are demanding - carrying your child should not be 🙏🏽
Our Why?
We want to help families with children with sustainable, functional and beneficial products, so that everyday life with the little ones becomes easier and more fun.